Many businesses are starting to see the benefits of a social media campaign, reaping the rewards of various platforms and observing growth and success across their company.

For some, the thought of incorporating social media in their marketing campaign is quite a daunting task or one they don’t feel deserves their attention, as they view it as a fad of the moment that will quickly pass. There are many reasons to include social media in your marketing campaign, however:

1. It enables you to learn more about your audience

One of the most important building blocks of success is to know who your potential customers are and social media platforms are a perfect way to do this. As well as knowing the age and gender of your followers, you can also establish location and languages spoken, which will help you to deliver tailored content.

2. Helps you to get ahead of your competitors

If your competitors don’t have a social media presence, you immediately have an advantage over them. If they do have accounts on Twitter and the like, however, you can glean an amazing amount of information about what they are doing. This can help you to fill niche markets they’re missing or tweak product strategies to your advantage.

3. Provides networking opportunities

Another key part of success is finding opportunities to connect with other businesses and potential clients to form mutually beneficial alliances. Social media opens many networking opportunities and allows you to connect with others in your sector. It’s also easy to find events, conferences and other opportunities to meet with others and establish face-to-face relationships.

4. Search engine optimisation

Search engines now see social media as one of the most powerful elements in determining the legitimacy and usefulness of your company. If you are an active brand on social media, you are more likely to rank higher in search results than if you don’t have a social media presence.

5. Establishes you as an expert in your field

If you’re able to use Twitter or Facebook to address any issues your customers are having, you’ll quickly become known for your professionalism and expertise in your sector. Sharing relevant news stories also helps with this.

6. Makes your company more authentic

Potential customers will look up your company on social media sites to see what’s currently happening, what you’re offering and more importantly to see what others are saying about their experiences with you.

7. Receive instant feedback

Social media gives you instant feedback from your customers; whether positive or negative, you can gain a wealth of insight from tweets, posts and reviews. Respond to the feedback, thanking your customers for their positive comments or constructively deal with any negative feedback as, again, this will reflect well on you and your business.

8. Share content

Social media is the perfect place to share information about your newest products, latest offers, discounts, sales or job opportunities. Again, you should use sites like LinkedIn to promote yourselves as ‘thought leaders’, with blog posts and statuses about your sector or industry.

9. Increases traffic to your website

Social media helps potential customers to find your website and as established customers share your content or information about your products and services with their friends, social media is the new “word of mouth” advertising that was essential to success in the past.

10. Reduce costs

Social media platforms are free to use, though you will need to develop strategic plans so you can divide your time accordingly; a great way to speed this up is through a social media management platform such as ShoutPilot.

We can take care of your social media presence for you and provide a cost effective solution for this service if you don’t have time to do it yourself. It may be worth looking to outsource this task, or simply use ShoutPilot as an effective management tool for your social media campaign.

ShoutPilot allows you to manage multiple social media platforms easily and includes features that make publishing content more efficient and effective. You can monitor social media sites for chatter about your company brand, products or services so that you can respond and get involved. Our Dashboard also includes analytical features, which will help you to analyse the information about your customer base and web traffic.

Social media can be a key player in your marketing strategy and if you do it right it can add significantly to the success of your business. You really have nothing to lose and everything to gain – now is the time to take your marketing campaign to the next level!

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